{"id":11998,"date":"2020-09-09T05:30:29","date_gmt":"2020-09-09T05:30:29","guid":{"rendered":"https:\/\/www.raqtan.com\/?p=11998"},"modified":"2021-02-01T13:01:20","modified_gmt":"2021-02-01T13:01:20","slug":"how-to-write-a-restaurant-business-plan-the-key-elements","status":"publish","type":"post","link":"https:\/\/www.raqtan.com\/en\/how-to-write-a-restaurant-business-plan-the-key-elements\/","title":{"rendered":"How to Write a Restaurant Business Plan: The Key Elements"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11998\" class=\"elementor elementor-11998 elementor-12016\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8c0767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8c0767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc3c48a\" data-id=\"5bc3c48a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-628bb41a table-content-custom elementor-widget elementor-widget-table-of-contents\" data-id=\"628bb41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-toc__628bb41a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-33381714\" data-id=\"33381714\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8018ee before-border-h elementor-widget elementor-widget-heading\" data-id=\"4c8018ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Your Restaurant Business Plan:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16d72f elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c16d72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Based on your restaurant's business model<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Business plan goal: gain investment for your restaurant idea!<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Main components that are important include: Executive Summary, SWOT analysis and financial planning overview<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sample business plan structure below ...<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ab5e75 elementor-widget elementor-widget-text-editor\" data-id=\"11ab5e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planning to start a restaurant? Trying to figure out where to start?\u00a0<\/p><p>Start with a business plan. You will need it to attract investors &#8211; whether they are private investment \u2018angels\u2019 or a lending facility like a bank. And, if you are in the rare position of needing no external funding, you will still need a business plan to get your ideas straight and have a financial strategy for the future of your business.<\/p><p>A business plan is a document that shows how your business is going to stay alive &#8211; and thrive! It also shows to investors why your business idea is worth investing in.\u00a0<\/p><p>Your restaurant business plan is both a working plan for the future as well as a marketing instrument; you will not be taken seriously without it. It is therefore of vital importance to consult with a professional in writing your own business plan. In an ideal world, you might contact a successful restauranteur who attracted investment at the beginning of their own business &#8211; just as you seek to now. Otherwise, invest in some expertise.\u00a0<\/p><p>\u00a0<\/p><p>This is particularly the case with your financial projections. Invest in professional help from an accountant to put some \u2018financials\u2019 together. You will need to do some thinking and research yourself, but the strategy of your financial presentation you need to trust to a professional.<\/p><p>We review some options in section 5 below (financial planning). But please note &#8211; these are not definitive suggestions. There are many ways to present your financial proposals, and your accountant can tell you which way suits the scope of your business endeavour, the density of your data, and the financial reality of your position.<\/p><p>Otherwise, the key elements of a Best Practice restaurant business plan include:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5fe3da elementor-widget elementor-widget-text-editor\" data-id=\"4e5fe3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Title Page<\/li><li>Executive Summary<\/li><li>Concept<\/li><li>Business Overview<\/li><li>Financial Planning<\/li><li>Business Description<\/li><li>Business Operations<\/li><li>Market Research and Analysis<\/li><li>Online Marketing<\/li><li>Offline Marketing<\/li><li>Menu<\/li><li>Employees and Staff<\/li><li>Location<\/li><li>Venue layout and design<\/li><li>Customer Service<\/li><li>Business Continuity Plan<\/li><li>SWOT<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73cfe6d9 elementor-widget elementor-widget-text-editor\" data-id=\"73cfe6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You need to top and tail your business plan with an executive summary (to kick it off)\u00a0 as well as a conclusion (to wrap things up). Lead your reader in and out of your restaurant idea neatly and politely. Other than that (and the title page coming first!), you are free to order your sections as you see fit:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b7625 before-border-h elementor-widget elementor-widget-heading\" data-id=\"c6b7625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Title Page<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e98f6c9 elementor-widget elementor-widget-text-editor\" data-id=\"4e98f6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do not under-estimate the impact of your Title Page. Sure, your business plan needs to be packed with fact and strong arguments. But it also needs to look smart and professional from first sight.\u00a0<\/p><p>Do not stint, and be sure to cover the basics at least: use your Title Page to state that this document is a business plan relating to your idea. Be sure to include authorship and contact details here.<\/p><p>If you have developed a logo for your restaurant, or any visual branding\/design ideas at all including computer-generated imagery &#8211; use it to grab attention on your title page and make your presentation memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e6fc3 before-border-h elementor-widget elementor-widget-heading\" data-id=\"85e6fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Executive Summary<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ca2674 elementor-widget elementor-widget-text-editor\" data-id=\"66ca2674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you summarize everything that follows in the rest of your business plan. <br \/>Your Executive Summary If you had just 60 seconds to present your restaurant idea to a potential investor, what would you say?<br \/>The ideal Executive Summary is no longer than one page long. Why? Because if it is longer, there is a risk that the reader will not turn the page. You need to be concise and disciplined for maximum impact. Use bullet points.<\/p><p>(On an informal note, make sure your Executive Summary includes the expression \u2018great location\u2019; potential investors will be surprised otherwise!)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7604a83 before-border-h elementor-widget elementor-widget-heading\" data-id=\"7604a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Concept<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eac9767 elementor-widget elementor-widget-text-editor\" data-id=\"5eac9767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is your chance to get the reader emotionally involved in your restaurant idea. Here is where you pitch the creative side.\u00a0<\/p><p>To keep your message strong and simple, structure your description of your restaurant concept around a \u2018USP\u2019.<\/p><p>What is the USP of your restaurant?\u00a0<\/p><p>\u2018USP\u2019 is a marketing term. It means \u2018Unique Selling Point\u2019 or \u2018Unique Single-Minded Proposition.\u2019 USP means the one thing that describes your business truthfully whilst at the same time describing how it is different. Your USP is your calling card.\u00a0<\/p><p>So, what\u2019s your angle? See if you can describe in a single sentence what your restaurant idea is all about. Try to capture everything that is crucial to understand why your restaurant will be great. Be specific about cuisine and geography. Be passionate. And keep it simple!\u00a0<\/p><p>Example working USPs could be:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d4fed1 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37d4fed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018High-end urban dining with a romantic Asian twist\u2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018Fast-food for kids: a high-energy experience in a low-rent area!\u2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u2018Family meat feasts with Caribbean theming with no local rivals\u2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab12741 elementor-widget elementor-widget-text-editor\" data-id=\"6ab12741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do not worry too much about getting the wording of your USP perfect for your potential investors straight away. It is more important that you use your USP to hone your own thinking: if you had one sentence to sell the passion of your own restaurant dream, what would that sentence sound like?<\/p><p><b><i>You need to be sure about why your restaurant idea stands out &#8211; or how can you expect a potential investor to be?\u00a0<\/i><\/b><\/p><p>(Remember that your USP to investors will be different from your business\u2019s USP to customers when it gets up and running.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c49996 before-border-h elementor-widget elementor-widget-heading\" data-id=\"0c49996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. Business Overview<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62034848 elementor-widget elementor-widget-text-editor\" data-id=\"62034848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here you summarize your business argument, your financial case. Here you prove to investors why your business is worth investing in.<\/p><p>You will need to show a strategy for making money in the future, based on an assessment of the market and your own financial position. You will need to summarize all relevant calculations that show the financial viability of your business. Potential investors will be particularly keen to see that you have a plan for the first five years of trading.<\/p><p>Above all, you will need to adopt certain technical accounting formats as well as show simply that your figures add up. You will definitely need to employ an accountant to get this section right!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ec803 before-border-h elementor-widget elementor-widget-heading\" data-id=\"f8ec803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">5. Financial Planning  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5aa37 elementor-widget elementor-widget-text-editor\" data-id=\"5f5aa37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Go into more detail with your financial plans. Use this section to deliver in full your calculations in the following areas:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd2e7f8 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"fd2e7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong><em>Startup Budget<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35100dc elementor-widget elementor-widget-text-editor\" data-id=\"35100dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This shows how much seed capital you intend to start with, and what you intend to spend it on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2f58c box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"0c2f58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Monthly Cost Projection<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7842009 elementor-widget elementor-widget-text-editor\" data-id=\"7842009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How much is it going to cost to run the restaurant each month? Be sure to include costs for food, labour and all operations. Allow Raqtan to show you all about some key calculations here with our blog tutorial\u00a0<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.raqtan.com\/en\/how-to-calculate-the-ideal-food-cost-for-your-restaurant\/\" target=\"_blank\" rel=\"noopener\">How to Calculate the Ideal Food Cost for your Restaurant.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb640d box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"1fb640d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Pre-opening Costs<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1608e elementor-widget elementor-widget-text-editor\" data-id=\"cf1608e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How much is it going to cost to get the business up to the point of opening for trade?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caacc76 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"caacc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Monthly Revenue<\/em><\/strong>\n <strong><em>Projection<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-161c99a elementor-widget elementor-widget-text-editor\" data-id=\"161c99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How much do you expect to take in sales per month?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd6be6 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"8dd6be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Profit-loss Projection<\/em><em> <\/em><\/strong>\n <strong><em>(or Cash Flow Projection)<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034de76 elementor-widget elementor-widget-text-editor\" data-id=\"034de76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using your cost and revenue projections, you can calculate a cash-flow or profit-loss projection. Both take a slightly different angle on the same issue, and ultimately show a balanced picture of how you expect your business to stand financially. You will need professional assistance from an accountant to develop either, that is for certain.&nbsp;&nbsp;<\/p>\n<p>For your Cash Flow Projection, summarize what revenues you expect to be coming in each month, as well as all expected expenses (disbursements). The difference between projected revenues and disbursements is your cash flow projection figure.<\/p><p>(Note that, distinct from Cash Flow Projection, your \u2018Cash Flow Statement\u2019 refers only to a working business; yours is not up and running yet!)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb4503 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"2cb4503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Projected operating<\/em><\/strong>\n <strong><em>profit percentage<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0566aea elementor-widget elementor-widget-text-editor\" data-id=\"0566aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This percentage figure shows how much you are expecting to be making each month (or year) after all your business costs are accounted for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602771f box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"602771f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Projected ROI<\/em><\/strong>\n <strong><em>(Return on Investment)<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df4093 elementor-widget elementor-widget-text-editor\" data-id=\"6df4093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This figure depends on what commercial terms you are offering private investors (if you are at all). shows how much money an investor can expect to see on top of their initial investment. This figure is expressed as a percentage.\u00a0<\/p><p>Use your projected ROI % in a conjunction with a projected timeline to show investors how much they stand to make at different benchmark points in the future. Note that any serious investor will understand that your restaurant is extremely unlikely to be making a profit in its first year; that is just the way the F&amp;B sector is, and always has been. We run on tight margins, and are all the more efficient as a sector for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2edaf7f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2edaf7f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-59fc37bf\" data-id=\"59fc37bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c77dd7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-skin-link elementor-blockquote--button-view-icon-text elementor-widget elementor-widget-blockquote\" data-id=\"72c77dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tYou need to be sure about why your restaurant idea stands out - or how can you expect a potential investor to be? \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">@raqtan<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=You+need+to+be+sure+about+why+your+restaurant+idea+stands+out+-+or+how+can+you+expect+a+potential+investor+to+be%3F++%E2%80%94+%40raqtan&amp;url=https%3A%2F%2Fwww.raqtan.com%2Fen%2F%2Fen%2Fhow-to-write-a-restaurant-business-plan-the-key-elements%2F&amp;via=raqtan\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Share this quote<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0271083 before-border-h elementor-widget elementor-widget-heading\" data-id=\"0271083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">6. Business Description\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f420a6 elementor-widget elementor-widget-text-editor\" data-id=\"20f420a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is where you move your focus from financials to operations. You need to lay out matter-of-fact descriptions of how your business is structured and how you plan it to operate. Summarise the creative concept for your restaurant. Restate your USP. State the goal of the business. List (using bullet points) your services.<span style=\"color: #54595f;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78493d98 before-border-h elementor-widget elementor-widget-heading\" data-id=\"78493d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">7. Business Operations<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-049d91d box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"049d91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Vendors<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277f8499 elementor-widget elementor-widget-text-editor\" data-id=\"277f8499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>List which companies you plan to buy your produce and equipment from. Be very clear about your reasons. Are you aiming to secure a successful balance of low cost and high quality?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe6036 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"dfe6036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Consultants<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522b28b9 elementor-widget elementor-widget-text-editor\" data-id=\"522b28b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>List all professional help that you aim to enlist from the very beginning of your start-up project. That includes architects, designers, business planners, marketing consultants,\u00a0<a href=\"https:\/\/www.raqtan.com\/en\/our-services\/\" target=\"_blank\" rel=\"noopener\">kitchen experts\u00a0<\/a>(engineering, supply, installation, after-sales) and even a party-planner if you aim to make your opening night go off with a bang!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b2c74a before-border-h elementor-widget elementor-widget-heading\" data-id=\"12b2c74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">8. Market Research and Analysis<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd17daf box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"dd17daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Targeted customers<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4b7b36 elementor-widget elementor-widget-text-editor\" data-id=\"3d4b7b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who are your target diners? Can you be specific in terms of age, marital status, likely spending patterns? The more specific you can be about your target customers, you more chance you have of turning them into repeat customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a86c84 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"7a86c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Competition<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb9e4e elementor-widget elementor-widget-text-editor\" data-id=\"ebb9e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is all about the micro view; the little picture; the market locality. Whether your business occupies an internet landscape or a real geographical landscape, you need to know which companies will be your immediate rivals. Whose business will you potentially be taking customers away from? Make sure you find out &#8211; or they will start taking your trade without you realising it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff247aa box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"ff247aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Trends<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c298541 elementor-widget elementor-widget-text-editor\" data-id=\"7c298541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trends are about the big picture. What is going in the world of restaurants and beyond that your business plans to take advantage of?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7706b box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"3c7706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Market size<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24f547a2 elementor-widget elementor-widget-text-editor\" data-id=\"24f547a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How many potential customers could your business reach? If you are doing an online collection\/delivery service, you will need to calculate the maximum likely geographical scope &#8211; and calculate the population you cover. <br \/>For bricks-and-mortar businesses, you will need to consider the distance that people might realistically travel to visit your venue. For fast food outlets, this will be a lot shorter distance than for fine dining outlets. Especially important will be footfall: how many people actually walk past your venue every day? Each one might be a \u2018walk-in\u2019.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287436af before-border-h elementor-widget elementor-widget-heading\" data-id=\"287436af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">9. Online Marketing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1ffe80 elementor-widget elementor-widget-text-editor\" data-id=\"5d1ffe80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are an online collection\/delivery service &#8211; with no\/limited seating &#8211; it is likely that the internet will be your chief area of marketing operations.\u00a0<\/p><p>Here you need to outline a seed budget as well as an ongoing budget for your marketing operations across social media, email marketing, loyalty programs and, of course, your website.<\/p><p>You need to demonstrate here that you have got your website worked out in full detail, both in terms of cost and operation. (For the purposes of this business plan, you do not need to have a completed website.) Show here that your website will be made to a level of durability and sophistication that suits your market size. Be sure to mention specifics, like which online payment system you plan to employ, and why.<\/p><p>If your business is a traditional bricks-and-mortar establishment, you will still need to do online marketing &#8211; even though most venues rely on walk-in trade. Your website needs to be based on a strategy that makes sense.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159f6dc6 before-border-h elementor-widget elementor-widget-heading\" data-id=\"159f6dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">10. Offline Marketing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4802216b elementor-widget elementor-widget-text-editor\" data-id=\"4802216b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outline plans and budgets for:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc9de1 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5cc9de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Partnership with bloggers and influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Events<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Billboard Advertisements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pamphlets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">TV\/ Magazine\/Newspaper Advertising<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34c5ace7 elementor-widget elementor-widget-text-editor\" data-id=\"34c5ace7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You do not need to be specific about any planned creative content. But if you have some good ideas that really suit your business model, then here is the section of your business plan to share them. (Just do not overdo it: your business is about a lot more than marketing).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7156ecc6 before-border-h elementor-widget elementor-widget-heading\" data-id=\"7156ecc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">11. Menu<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a646d1 elementor-widget elementor-widget-text-editor\" data-id=\"52a646d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s time for some punch in your business plan! Include a fully-designed version of your menu (even if you have not finalised it yet). Invest in a graphic designer and get your logo and visual branding on there. This is not the place to hold back; you\u2019ve got one chance to grab investors, just like your menu should grab diners and make them want to order.<\/p><p>It is really important here to show the actual meals you are intending to serve. These choices will be made on the basis of your cost analysis, including the key calculation of projected cost per dish.\u00a0<\/p><p>When you get your business off the ground, you will learn that regular menu engineering can make or break you. So get used to it being central to your plans.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3633d7 before-border-h elementor-widget elementor-widget-heading\" data-id=\"3e3633d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">12. Employees and Staff<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44445c0b elementor-widget elementor-widget-text-editor\" data-id=\"44445c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don\u2019t need a full list of the waiting staff you plan to employ. But you do need to know who will be your restaurant manager (perhaps you?) at the very least. Potential investors will also want to know that you have firm, if not definitive, ideas about who you are going to hire as chefs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64f84706 before-border-h elementor-widget elementor-widget-heading\" data-id=\"64f84706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">13. Location<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924a18f elementor-widget elementor-widget-text-editor\" data-id=\"924a18f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Use a clear map to show where your planned restaurant is. Show other key landmarks and businesses, but keep the map as uncluttered as possible.\u00a0<\/p><p>Other sections of your restaurant business plan will be full of figures and often dense material. So do not be scared to go visual in this section and use a sequence of maps covering a few pages; show where your venue is from a variety of scales, and your reader will appreciate it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c5f6c9 before-border-h elementor-widget elementor-widget-heading\" data-id=\"72c5f6c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">14. Restaurant Layout and Design<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3c2377 elementor-widget elementor-widget-text-editor\" data-id=\"6f3c2377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A picture speaks a thousand words. Rather than describe the practical layout of your venue and your planned design scheme for customer areas &#8211; show them. In this section, include visual material and mark it up clearly. For maximum impact, show one image per page, with one caption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37b537 before-border-h elementor-widget elementor-widget-heading\" data-id=\"c37b537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">15. Customer Service<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02c0b0 elementor-widget elementor-widget-text-editor\" data-id=\"b02c0b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No doubt you\u2019ve worked in the restaurant business before. Or maybe elsewhere in customer service? Either way, be sure to include testimonials of how great you are with clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55c589 before-border-h elementor-widget elementor-widget-heading\" data-id=\"f55c589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">16. Business Continuity Plan<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b0d6d elementor-widget elementor-widget-text-editor\" data-id=\"31b0d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All potential investors will want to see that you have a plan to keep your business going in the event of unforeseen emergencies &#8211; such as the lockdowns caused by Coronavirus.<\/p><p>But Covid-19 will not be all that restaurants have on their plate in coming years!\u00a0 The whole purpose of Best Practice Business Continuity is to be ready for crisis &#8211; so show that your business will be.<\/p><p><a href=\"https:\/\/www.raqtan.com\/en\/25-ways-to-prepare-for-restaurant-emergencies\/\" target=\"_blank\" rel=\"noopener\">Develop your 25 point Restaurant Continuity Checklist with Raqtan here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac328f before-border-h elementor-widget elementor-widget-heading\" data-id=\"fac328f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">17. SWOT Analysis<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53cd631 elementor-widget elementor-widget-text-editor\" data-id=\"53cd631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good way to summarize your business plan is to show a SWOT chart. \u2018SWOT\u2019 stands for \u2018Strengths, Weaknesses, Opportunities and Threats.\u2019 Each section should have somewhere between 3 and 5 bullet points. (For added impact, use the same amount of bullet points in each section).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7de6f2 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"f7de6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Strengths<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bdc06 elementor-widget elementor-widget-text-editor\" data-id=\"d2bdc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Simply list the best parts of your proposed business. You can choose which strengths to include. But be sure to include some positive mention of venue, cuisine and location. These are 3 key factors which must be presented in a positive light, or canny investors will wonder why not!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e3204 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"57e3204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><em><strong>Weaknesses<\/strong><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7d0ed elementor-widget elementor-widget-text-editor\" data-id=\"9d7d0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It pays to be honest with yourself what the major problems are with your planned set-up. Present them here positively as keys areas for future development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c2209 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"51c2209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Opportunities<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b781a6 elementor-widget elementor-widget-text-editor\" data-id=\"9b781a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Look to the future. As your business grows, what advantages can it take? What holes can it fill in the local market? What trends can it ride?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e648db box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"8e648db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>Threats<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d943b62 elementor-widget elementor-widget-text-editor\" data-id=\"d943b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is a good place to tackle any potential criticisms of your plan. Show that you have a measured grasp of all the risks involved. List key risks and briefly state how you intend to manage them.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f619e10 elementor-widget elementor-widget-text-editor\" data-id=\"f619e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In your conclusion to your business plan, thank the reader for following your line of argument until the end. If there is one big point about your plan &#8211; other than the USP for your restaurant &#8211; that you would like to make, make it here. But be sure in whatever case to include a recap of your key financials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e84dcd before-border-h elementor-widget elementor-widget-heading\" data-id=\"8e84dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">KEY QUESTIONS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e4542 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"72e4542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>What are the types of<\/em><\/strong>\n <strong><em>business plan?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa9216 elementor-widget elementor-widget-text-editor\" data-id=\"6fa9216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can subdivide restaurant business plans into the period of time they apply to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dc8a2 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33dc8a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>1. Start-up<\/b> - at the beginning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>2. Operational<\/b> - ongoing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>3. Continuity<\/b> - for emergencies<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64abb0f box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"64abb0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>What are the keys to<\/em><\/strong>\n <strong><em>success in a business?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683b439 elementor-widget elementor-widget-text-editor\" data-id=\"683b439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the booming Saudi restaurant sector, the keys to success are catering for an increasingly younger market as well as using expert consultants to tailor your brand offering accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6641624 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"6641624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>What\u2019s a successful<\/em><\/strong>\n <strong><em>business?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece9d8c elementor-widget elementor-widget-text-editor\" data-id=\"ece9d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A successful restaurant business never stops listening to its diners &#8211; whether that it in the venue or online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed658c box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"6ed658c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>What is a good<\/em> <em>business<\/em><\/strong>\n <strong><em>\u00a0plan?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3533410 elementor-widget elementor-widget-text-editor\" data-id=\"3533410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good business plan for the Saudi restaurant sector leaves the reader in no doubt that the restaurant idea will make money over the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fe92e box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"67fe92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>What makes a successful<\/em><\/strong>\n <strong><em>business owner?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d97ea elementor-widget elementor-widget-text-editor\" data-id=\"93d97ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A successful business owner in the restaurant business is fixed about upholding standards of service and cuisine on the one hand, whilst being entirely reactive to opportunity and change on the other hand.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e485301 box-bg-hd elementor-widget elementor-widget-text-editor\" data-id=\"e485301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><strong><em>How many pages should<\/em><\/strong>\n <strong><em>a business plan be?<\/em><\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1646ea9 elementor-widget elementor-widget-text-editor\" data-id=\"1646ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rule of thumb is: no longer than necessary. For the Saudi restaurant sector, your business plan should certainly be no longer than 50 pages, and ideally between 10 and 30.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44379ec elementor-widget elementor-widget-text-editor\" data-id=\"44379ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We hope you have found this overview of restaurant business plan development to be useful.<\/p><p>The length and scope of your plan will depend on the ambition of your restaurant idea. Try to strike a balance between being brief to make impact and being detailed to back up your main points. Be sure to model your financial planning section on professional accounting advice.<\/p><p>As a final thought, remember to invest in some professional graphic design for your final document. Whether you intend to share the document via email or as hard copy, expert presentation skills will give it the necessary professional feel.\u00a0<\/p><p>You cannot expect investors to be interested in a business that is not interested in promoting itself properly, even if you are a restauranteur not a marketing expert. Remember that part of great restaurant management is showmanship, and it starts with your business plan.<\/p><p><i>If you think there\u2019s something we could expand upon, please leave a comment below!<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2f184 elementor-widget elementor-widget-shortcode\" data-id=\"2b2f184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"11531\" class=\"elementor elementor-11531\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732d82ed elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"732d82ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18ad18bb\" data-id=\"18ad18bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ac6658a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac6658a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d1c432\" data-id=\"6d1c432\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1af5d886 elementor-headline--style-rotate p-mb-cus elementor-widget elementor-widget-animated-headline\" data-id=\"1af5d886\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;drop-in&quot;,&quot;rotating_text&quot;:&quot;Restaurant\\nFood Truck\\nCoffeeshop\\nPizzeria&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"elementor-headline elementor-headline-animation-type-drop-in\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tRestaurant\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tFood&nbsp;Truck\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tCoffeeshop\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text\">\n\t\t\t\tPizzeria\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af9389 p-mb-cus elementor-widget elementor-widget-heading\" data-id=\"5af9389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Do you plan your own business?<br>Evaluate the cost now!\u200b<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9a61e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6e9a61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/solutions.raqtan.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-276f80db\" data-id=\"276f80db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f081202 new-letter-wrapper elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f081202\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-30251166\" data-id=\"30251166\" data-element_type=\"column\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Share this article:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5aacf elementor-widget elementor-widget-html\" data-id=\"2a5aacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sharethis-inline-share-buttons\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Planning to start a restaurant? Trying to figure out where to start? Start with a business plan. You will need it to attract investors &#8211; whether they are private investment \u2018angels\u2019 or a lending facility like a bank. <\/p>\n","protected":false},"author":13,"featured_media":12031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"__cvm_playback_settings":[],"__cvm_video_id":"","generate_page_header":"","footnotes":""},"categories":[80,84,83],"tags":[73,89,124],"class_list":["post-11998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-restaurant-management","category-startup","tag-business","tag-restaurant-business","tag-saudi-restaurant-industry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Restaurant Business Plan: The Key Elements - Raqtan<\/title>\n<meta name=\"description\" content=\"Based on your restaurant&#039;s business model. 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